Recruiting and Retention
Grassroots activity is key to ROA’s success in recruiting new members and retaining them. Here are some tools that may help in your local efforts. Can’t find something? Contact Steve Minyard.
Rosters
Click here for instructions on how to access and download your reports. If you need assistance, contact Tracey Ware.
Overcoming Objections
Overcoming Objections provides a script to help answer those difficult questions you may receive when talking to a member about joining or renewing their membership.
Recruiting Materials
- Membership Application – Click here to download the membership application (PDF). The second page of the PDF is a flier that can be printed on the back of the application.
- Brochure – Army Version – Click here to download the brochure (PDF).
- Brochure – Navy Version – Click here to download the brochure (PDF).
- Brochure – Air Force Version – Click here to download the brochure (PDF).
Best Practices
Looking for inspiration? Check out what some of your fellow departments and chapters are doing. We have broken it up into three categories:
Do you have a success story you would like to share with others?
Contact Steve Minyard at sminyard@roa.org.
Membership Statistics
Each month we will publish three documents showing current membership statistics.
- ROA Today will show demographic breakdowns, i.e. branch of service, membership type, age, etc.
- Membership Totals by Department is a graph chart that shows both national and department totals month over month.
- Demographic Totals is an Excel spreadsheet that shows chapter and department totals, broken down by age, grade, branch, and membership type.